Wrong Way Go Back!
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By Allison Reynolds in Internet Marketing - Success! Published: Monday, 01 October 07 - 10:26 AM (GMT) Last Updated: Tuesday, 02 October 07 - 08:34 AM (GMT) |
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Sometimes the most common sense things really hit home after a real life demonstration.
And so it is with the mailing list I am creating for one of my niches. I have one page pointing at one URL that collects the email and adds to an autoresponder. This is my first attempt at creating a list and so I have been watching it carefully to understand what works and what doesn'tAs it stands I am getting about 33% click through and then 50% sign up. Great figures yeah?
But only because the traffic is very directed.
The originating page is SEOd, social bookmarked and does the job of getting the people that really want my niche information to the page. On the page is a sticky post that has a link to the sign up page for the list. Simple but effective.
The list page is a graphic with "Sign up for your XYZ" and the Name- Email address and Submit button. That is it, no SEO, no content, nothing but the sign up box.
Someone last night Stumbled the sign up page

Traffic to the page jumped 3000%
Even though there was a huge jump in traffic. There was not the equivalent accompanying jump in sign ups. Why would there be? This page has no information, nothing. The people arriving there would be doing so out of curiosity or through the random StumbleOn clicking.The 3000% jump in traffic resulted in 7 times the amount of people that would normally sign up, and some of them are blatantly spam.
So the moral of the story is....
Update
So some funny bugger then decided to Stumble the blog! Traffic here has now also increased 3000% *laughs*Thanks whoever that was, much appreciated :)
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