I Bet You Don't Own an IM Business

		By Allison Reynolds in Internet Marketing - Tips Published: Friday, 28 September 07 - 10:41 PM (GMT) Last Updated: Friday, 28 September 07 - 11:41 PM (GMT)

I recently took the HBDI* test for a management course at my day job.

For those that are in the know about what that is I am have a tri-dominant personality but I can be called a Yellow under normal circumstances and Red under stress. In fact so red that I was almost off the graph.

For others that have never heard of it the test (which was me before I took it), it is basically to understand where your thinking goes normally, and under stress. This then allows you to practice thinking styles that you may need to round out your management style.

Being a yellow dominated person means I will look for the creative way to deal with work, decisions, my life. This is nothing new to me as I know that I would much rather have the idea, start it and then move on to the next, than see it through to the bitter end by doing all the work. After all, all the fun is in the thinking and planning for me, and getting someone to do the doing seems more logical (which is why I am a manager in my day job I guess).

So working my IM world I am seriously considering taking the advice of quite a few IM people out there (like Mike Filsaime ) who say that if you want to own a business rather than own a job then you should be getting other people to do the work, while you organise.

A great example of that philosophy is what is happening in the Immediate Edge at the moment, where Dan Raine has put out the direction and the membership go off and do the work.

You Are Here.

I am totally caught up in the tactical thinking of my niches at the moment and don't have time to step back and check that my strategy I created way back when is still on track. If I continue on this track the effort I am expending to get to my goal will be far more than if I stayed with my head above the waves and my eyes firmly on the shore.

Consider the following diagram. The red line is the planned strategy, the black line is where you go when you are doing all of the tactical stuff yourself.