Internet Marketing

For People Who Don't Know What An E-Book Is

They Have Internet In Ethiopia?

		Sunday, 07 October 07 - 09:18 AM (GMT) By Allison Reynolds in Internet Marketing - Success!

 Today I checked my autorepsonder stats as I had not been very attentive to them recently

And noted that I have people signed up from 23 countries to my newsletter and product "list". Even with the StumbleOn spamfest this week, the 22 countries that are not the USA have more subscribers than my target market, the USA. Can you spell "long tail"

Apart from congratulating myself that I have a pretty good list building from only 18 days in production, I am going to be cautious in what I offer the list as products.

First thing I am going to do is over the next week look for what good affiliate products that are currently out there.  I just don't have the time at the moment to create my own product (sounds like an excuse but my whole department was outsourced this week and things are a bit hectic deciding my future). This will take some pressure off for a while.

Then my plan is

• Free eBook "how to"
• Free video tips that will act as teasers
• Full video product
• One on one coaching

I think the hardest thing for me to get over at the moment is the feeling that I am somehow a fraud, even though this niche is something I have done for money and have studied at university for parts of as well.  So while I am repairing my self esteem with the outsourcing I will remind myself that I am very qualified to do this.

Anatomy of a Sale

		Thursday, 04 October 07 - 11:00 AM (GMT) By Allison Reynolds in Internet Marketing - Success!

The site was born 25 days ago

After participating in Ed Dale's 30DC and missing out by only 2 days by creating my first sale I tried to encourage my daughter to have a go. After all she is 15 and was whinging that all I was talking about was niches and blogs and blah blah blah.

So I sat her down and showed her what to do. She came up with a great niche phrase that passed the GTrends test and I set her up the blog platform to launch it on. She lasted about 5 days before the daily posting had her bored. So I bought the site from her for $10. So she made her 30DC with ease!

I took over writing the site and as a creative outlet I must say I do love it. Having been a writer-on-the-side in the past, having a bit of fun as a completely different person is quite invigorating. The issue though is people love the great writing and the subject, but they just have not opened their wallets to buy anything.

Just to explain, this site is the "window shopping" site that I was considering whether to drop it or not two weeks after I opened it up.

Some incredible figures

Yeah incredibly BAD figures but everything is a learning opportunity and I am learning a lot about this method of marketing.

Age of site - 25 days
Unique Visitors - 2019
Click through to affiliate sites - 339 (16.8%)
Conversion Rate - 0.34%

But now that the dam is breached, the sky is the limit. Especially as the new newsletter from Dan Raine and The Immediate Edge is alllll about the extra goodies you can add to a site such as this one. (and err yeah I need to start putting into practice what I have read :) )

So the future plans are to increase traffic and increase the variety of affiliates.

Wrong Way Go Back!

		Monday, 01 October 07 - 10:26 AM (GMT) By Allison Reynolds in Internet Marketing - Success!

 Sometimes the most common sense things really hit home after a real life demonstration.

And so it is with the mailing list I am creating for one of my niches. I have one page pointing at one URL that collects the email and adds to an autoresponder. This is my first attempt at creating a list and so I have been watching it carefully to understand what works and what doesn't

As it stands I am getting about 33% click through and then 50% sign up. Great figures yeah?

But only because the traffic is very directed. 

The originating page is SEOd, social bookmarked and does the job of getting the people that really want my niche information to the page. On the page is a sticky post that has a link to the sign up page for the list. Simple but effective.

The list page is a graphic with "Sign up for your XYZ" and the  Name- Email address and Submit button. That is it, no SEO, no content, nothing but the sign up box.

Someone last night Stumbled the sign up page

Traffic to the page jumped 3000%

Even though there was a huge jump in traffic. There was not the equivalent accompanying jump in sign ups. Why would there be? This page has no information, nothing. The people arriving there would be doing so out of curiosity or through the random StumbleOn clicking.

The 3000% jump in traffic resulted in 7 times the amount of people that would normally sign up, and some of them are blatantly spam.

So the moral of the story is....

Update

So some funny bugger then decided to Stumble the blog!  Traffic here has now also increased 3000% *laughs*

Thanks whoever that was, much appreciated :)

Seriously Stoked

		Thursday, 20 September 07 - 08:28 AM (GMT) By Allison Reynolds in Internet Marketing - Success!

Just set up my first list building page. I needed to get past my product cringe...

And get down and do it. I still have five more newsletters to write and five more pieces of free content and I still have not even got my head around what my product is going to be (yep going tactical without doing the strategy yet).

But it is a red letter day (pun intended)

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